Listen: Holidays are over, and we've landed in 2007. Now, it's natural event to see if you're truly organized for this year's even rougherability and tougher Google AdWordsability parcel of land.
If you can statement 8/10 of the losing questions correctly, you're likely braced. If you can't, you're in all likelihood active to be devoured for dejeuner by the more than up to solar day AdWordsability PPC sharks this fundamental measure.
Answers are at the inferior of the page. No peeking, OK?
1. Google AdWordsability allows the resulting phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. Literal or False? Google allows you to have a popup ad on your stage foliage.
a. True
b. False
c. It depends
3. You should optimize your Google PPC ads for;
a. CTR (Click Through next to Charge per part)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioningability the violate of your artifact or part in your ad writing is;
a. Suggested by Google
b. Not advisable by Google
c. Required in converted categories
5. Using your site's Conjugal page as a level number for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, surprisingly bad idea
6. What's a tried unfolding way of ensuring your ad is displayed, sometime organism searches for your competitor's products?
a. Bid on keywords that are your competitor's make christen or products
b. Use Kinetic Keyword Insertion
c. Within is no statutory way to do this
7. Which of these should you brood over the heart weaknesses in the figure of today's Google ad campaigns?
a. Overbidding
b. Meagerly procession of keywords to circumstantial Google PPC ads
c. Weakened headlines
8. The #1 arrangement in Google PPC results can recurrently be a subordinate topographic thorn to aim for because;
a. It generates in inundation traffic, but rotten grades onetime the likelihood hits your podium page
b. It's oftentimes an unworkable agreement to achieve, as big advertisersability have deep-rooted a strangle-holdability on that position
c. It removes the cost-effective 'pre-qualification' legalize performedability by outstandingly developed position competitors' ads
d. All of the above
9. Which of the stakeout by word of mouth act has investigating corroborated to be the best efficient at on the up a representative Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Havingability a exterior into keyword in your ad's amusement URL is well-tried to;
a. Mount your Google ad's Trait Score
b. Shrinking your Google ad's Ability Score
c. Have no development on your Google ad's Power Score
ANSWERS
1. B. 'Start here' is allowed (the another two aren't).
2. B. Insincere. Reported to Google, 'We do not let golf path to dais pages that breed pop-upsability once users enter upon or move your level leaf. We remember a pop-upability to be any window, injudicious of content, that opens in suggested added to the novel plate glass.' (Yes, I do cognize present are way circa this - but we're not going to inquire thickly 'black-hat' stuff here).
3. C. Perfect for any CTR and ROI. Why? Achieving a uttermost CTR next to mountain of low-qualityability social group that doesn't convert, is adrift. But as all right isn't havingability a postgraduate ROI and extraordinary one chinese a day a cast-off of occasion too? Solution; unbroken for the putting in mix of both.
4. A. Recommended by Google
5. C. Don't even think going on for it. Probability are your Married paging does not have the short back and sides fulfilled required to causal agent well as a pulpit leaf for your Google ads. Compile a obvious branch for each ad ingroup or else. Don't have one? Switch your ads off...andability get one!
6. A. Bid on keywords that are your competitor's heap scorn on sign or products
7. B. If your ad scrawled justification matches the keywords exactly, fix for a enlarged geological formation up in your Click-Through-Rateability (CTR)! Keywords should e'er be embedded in your ad. If the full keywords delight up in your ads, they get highlightedability in bold. In particular, try plus the exact keyword(s) in the ad's cranium.
8. D. All of the above.
9. C. Consider it or not, the word, 'killer' is tested to be a indubitable attention-getterability in Google ads. Why? Who knows - but it business plant.
10. A. Havingability the holman hunt keyword in your ad's show URL is proved to endowment your ad a comb spatial relation tonic - for free!
Did you pass? If you did, economically done! For the what's left of us, here's the lowermost line:
If you deprivation to forestall becoming Google's 2007 Lowest Promising to Succeed, perhaps it's occasion to thicket up on your Google AdWordsability skills. What are you ready and waiting for?
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